Technical SEO Audit: What We Check First (and Why It Matters)
Before writing a single new page, we make sure search engines can actually crawl, render and understand your site. Here is the order we work in.
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· 2 min read
Great content cannot rank if search engines struggle to reach it. That is why every engagement at MySEO360 starts with a technical audit. It is not the most glamorous part of SEO, but it is the foundation everything else stands on.
1. Can search engines crawl the site?
We start with robots.txt, XML sitemaps and internal links. A single wrong line in robots.txt can hide an entire section of a website. We also look for orphan pages — pages that exist but have no internal links pointing to them — because search engines rarely find or value them.
2. Are the right pages being indexed?
Using Google Search Console we compare what you want indexed with what Google has actually indexed. Common problems include duplicate pages created by filters and URL parameters, thin tag pages, and important pages accidentally marked “noindex”.
3. Does the page render properly?
Modern sites rely heavily on JavaScript. If key content or links only appear after scripts run, search engines and AI crawlers may miss them. We check what a crawler really sees, not just what a browser shows.
4. Is the site fast and stable?
Core Web Vitals measure loading speed, responsiveness and layout stability. Slow pages hurt both rankings and conversions, so we flag heavy images, render-blocking scripts and layout shifts.
5. Is the structure clear?
Finally we review URL structure, headings, canonical tags, structured data and internal linking. A clear structure helps search engines understand which pages matter most — and helps AI assistants pick the right page to cite.
What happens next
The audit ends with a prioritised list: what to fix first, how much effort each fix takes and what impact to expect. Most sites have a handful of issues that, once fixed, unlock noticeably better performance from the content they already have.
