Grow in new markets and new languages.
Site structure, hreflang, localised content and market-specific keyword research for brands expanding across countries and languages — so the right page ranks for the right audience.
- Market research
- Hreflang done right
- Localised, not translated
At a glance
- Covers
- Countries & languages
- Setup
- ccTLD, subfolder, subdomain
- Content
- Native localisation
One website, many markets — each with its own search habits.
Expanding internationally is not just translating your website. People in different countries use different words, search engines, currencies and buying habits — even when they speak the same language. A UK customer searches differently from an American or an Indian one.
We help you choose the right structure (country domains, subfolders or subdomains), implement hreflang correctly so search engines show the right version to each audience, and research keywords market by market. Content is localised by native speakers, not just machine-translated.
This service also covers multilingual SEO for sites serving several languages in one country.
You need this if…
- You are launching in a new country or language
- The wrong country version ranks in search results
- Traffic from international markets is flat
- Your site was translated without SEO input
- Hreflang errors show up in Search Console
Everything for international growth.
Structure, technical setup and content for every market.
Market prioritisation
Which countries and languages to target first.
Site structure
ccTLDs, subfolders or subdomains — chosen for your goals.
Hreflang implementation
Correct language and region targeting, validated.
Local keyword research
How each market actually searches.
Localised content
Native-speaker localisation, not word-for-word translation.
Local authority
Links and mentions from each target market.
Local search engines
Strategies for markets where Google is not the only player.
Market-level reporting
Performance tracked country by country.
How we take you global.
Market by market, with solid foundations first.
-
01
Weeks 1–2
Market research
Demand, competition and search behaviour per market.
- Market sizing
- Competitor review
- Priorities
-
02
Weeks 2–4
Structure & setup
URL structure, hreflang and technical setup.
- Structure plan
- Hreflang
- Geo signals
-
03
Month 2 onwards
Localise
Keyword-led localisation of key pages.
- Local keywords
- Native writers
- On-page SEO
-
04
Ongoing
Grow each market
Local content, links and reporting per country.
- Local content
- Local links
- Market reports
Results our clients talk about.
The best measure of our work is what happens to our clients’ businesses. Here is what a few of them say.
Within a few months our service pages were ranking for the searches that actually bring in enquiries. The monthly reports are the first marketing reports I genuinely read.
International SEO questions.
Straight answers to the questions we hear most about this service.
Still have a question?
Talk to a strategist. We usually reply within a few hours on working days.
It depends on your resources, brand and markets. Subfolders are often easiest to grow because they share authority; country domains send the strongest local signal. We recommend based on your situation.
Machine translation is a useful starting point, but for important pages native-speaker localisation performs far better — both for rankings and for conversions.
Code that tells search engines which language and country each version of a page is for, so the right version appears for each searcher.
Yes. For Hindi and other Indian languages, see our Vernacular SEO service.
Related services.
Start with a free audit — we will tell you exactly where the opportunities are.
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