Be the brand ChatGPT recommends.
ChatGPT is where many people now start their research. We help your brand show up — accurately and favourably — when users ask ChatGPT about your products, services or category.
- ChatGPT visibility tests
- Search-ready content
- Shopping & product data
At a glance
- Platform
- ChatGPT by OpenAI
- Answers from
- Training + web search
- Citations
- Linked sources
Millions of buying journeys now start with a ChatGPT question.
ChatGPT answers from two places: what the model learned during training, and live results from its web search feature, which shows linked sources alongside the answer. For product questions, it can also show shopping results with prices and reviews.
That gives you two levers. Long-term, the more consistently your brand is described across trusted sites, the more likely the model is to know and recommend you. Short-term, pages that are crawlable by OpenAI’s search crawler, well structured and genuinely authoritative are more likely to be retrieved and cited in live answers.
We work on both — and check that your robots settings are not accidentally blocking OpenAI’s crawlers.
ChatGPT visibility matters if…
- Customers say they “asked ChatGPT” before calling you
- ChatGPT recommends competitors in your category
- Your product details in ChatGPT are outdated
- You sell products that appear in shopping answers
- You are unsure if OpenAI can crawl your site
How we optimise for ChatGPT.
Platform-specific work, on top of strong AI SEO foundations.
Crawler access
Robots rules that allow OpenAI’s search crawler where you want it.
Citable pages
Direct answers, comparisons and clear facts.
Product data
Accurate product info for shopping answers.
Brand consistency
The same clear description everywhere online.
Reviews & mentions
Third-party signals ChatGPT draws on.
ChatGPT tracking
Regular tests of answers for your key prompts.
How we improve ChatGPT visibility.
A clear process with regular check-ins and reporting.
-
01
Weeks 1–2
Test
Your brand and competitors tested in ChatGPT for real customer questions.
- Prompt set
- Baseline
- Competitors
-
02
Week 2–3
Diagnose
Which sources ChatGPT relies on, and where you are missing.
- Source analysis
- Gaps
- Priorities
-
03
Month 1 onwards
Optimise
Content, data and authority improvements.
- Content
- Data & schema
- Mentions
-
04
Monthly
Track
Re-testing and reporting your share of answers.
- Re-test
- Share of voice
- Report
ChatGPT SEO questions.
Straight answers to the questions we hear most about this service.
Still have a question?
Talk to a strategist. We usually reply within a few hours on working days.
From its training data and, when search is used, from live web results it retrieves and cites. Both are influenced by what is published about you across the web.
Organic answers cannot be bought. Where advertising is available inside ChatGPT, it is clearly separate — see our ChatGPT Ads service.
If you want to appear in ChatGPT search answers, your important pages must be accessible to OpenAI’s search crawler. Training access can be controlled separately; we explain the options.
We run a fixed set of real customer questions regularly and record whether you are mentioned, recommended or cited — and who appears instead.
More AI visibility services.
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