Shopify SEO that works with the platform, not against it.
Collections, products, speed and the Shopify-specific quirks — duplicate product URLs, fixed URL paths, app bloat — handled by specialists who know the platform inside out.
- Collection & product SEO
- App & speed audit
- Theme-level fixes
At a glance
- Platform
- Shopify & Plus
- Focus
- Collections & products
- Reported by
- Organic revenue
Shopify makes selling easy — SEO needs a little more care.
Shopify is a great platform, but it has SEO habits you need to manage: products reachable through several URLs, fixed /collections/ and /products/ paths, thin tag pages, apps that slow the store down and themes that hide content behind JavaScript.
We work with Shopify’s structure rather than fighting it — strong collection pages, unique product content, clean internal linking, schema and speed — and make theme-level changes so improvements apply across the whole catalogue.
We also help with migrations to Shopify, so you do not lose rankings on the way in.
Shopify SEO helps if…
- Collections rank poorly for main category searches
- Product pages use manufacturer descriptions
- Your store feels slow because of apps
- You are migrating to Shopify or Shopify Plus
- Most sales still come from paid ads
Built for Shopify stores.
Every part of Shopify SEO, from theme code to collection copy.
Collection SEO
Copy, filters and links that help collections rank.
Product optimisation
Unique titles, descriptions, images and reviews.
Theme fixes
Canonicals, internal links and schema in your theme.
App & speed audit
Removing app bloat and improving Core Web Vitals.
Product schema
Price, stock and review rich results.
Migrations to Shopify
Redirects and data mapped from your old platform.
How we optimise your Shopify store.
A clear process with regular check-ins and reporting.
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01
Week 1–2
Store audit
Theme, apps, catalogue and competitors reviewed.
- Theme review
- App audit
- Catalogue review
-
02
Weeks 2–4
Fix the foundations
Theme-level SEO, schema and speed improvements.
- Theme fixes
- Schema
- Speed
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03
Month 2 onwards
Optimise catalogue
Collections and priority products improved.
- Collection copy
- Product pages
- Internal links
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04
Monthly
Grow & report
Content, links and revenue reporting.
- Buying guides
- Links
- Revenue report
Results our clients talk about.
The best measure of our work is what happens to our clients’ businesses. Here is what a few of them say.
Within a few months our service pages were ranking for the searches that actually bring in enquiries. The monthly reports are the first marketing reports I genuinely read.
Shopify SEO questions.
Straight answers to the questions we hear most about this service.
Still have a question?
Talk to a strategist. We usually reply within a few hours on working days.
No. Shopify handles many basics well. It does have quirks — like duplicate product paths and fixed URL structures — that need managing to perform at its best.
Yes, carefully and on a duplicate theme first, so changes can be reviewed before going live.
It varies, but review widgets, pop-ups, page builders and tracking apps are common culprits. We measure each app’s impact before recommending changes.
Yes, including multi-store and international Shopify Plus setups.
More for Shopify stores.
Start with a free audit — we will tell you exactly where the opportunities are.
Get Free Audit