Turn installs into active, paying users.
Onboarding, activation, paywall and in-app journey optimisation — using product analytics and experiments to turn more installs into engaged users and customers.
- Onboarding optimisation
- Paywall & pricing tests
- Product analytics
At a glance
- Focus
- Activation & retention
- Tools
- Product analytics
- Method
- In-app experiments
An install is only the beginning.
Most app users decide within the first session whether an app is worth keeping. Confusing onboarding, early permission requests, unclear value and poorly timed paywalls lose users who were genuinely interested.
We use product analytics, funnels and user feedback to find where users drop off, then design and test improvements to onboarding, activation moments, paywalls and key in-app journeys — measured by retention and revenue.
App CRO helps if…
- Many users drop off during onboarding
- Few users reach the “aha” moment
- Trial-to-paid conversion is low
- Day-7 retention is weak
- You are unsure where users get stuck
What we optimise.
The in-app moments that decide retention.
Onboarding flows
Shorter, clearer paths to first value.
Activation moments
Helping users reach the moment that matters.
Paywalls & pricing
Testing paywall timing, design and plans.
Permission requests
Asking at the right time, with context.
Product analytics
Funnels and cohorts in Mixpanel, Amplitude or Firebase.
Re-engagement
Messages that bring users back at the right time.
How App CRO works.
A clear process with regular check-ins and reporting.
-
01
Weeks 1–2
Analyse
Funnels, cohorts and user feedback reviewed.
- Funnels
- Cohorts
- Feedback
-
02
Week 3
Prioritise
Experiments ranked by retention impact.
- Hypotheses
- Roadmap
- Events
-
03
Monthly
Experiment
In-app tests with your product team.
- Designs
- Experiments
- QA
-
04
Ongoing
Measure
Retention and revenue tracked by cohort.
- Cohort results
- Rollout
- Next tests
Results our clients talk about.
The best measure of our work is what happens to our clients’ businesses. Here is what a few of them say.
Within a few months our service pages were ranking for the searches that actually bring in enquiries. The monthly reports are the first marketing reports I genuinely read.
App CRO questions.
Straight answers to the questions we hear most about this service.
Still have a question?
Talk to a strategist. We usually reply within a few hours on working days.
Yes. App CRO works best as a partnership with your product and engineering teams.
Mixpanel, Amplitude, Firebase and others, plus your MMP for acquisition data.
Yes, using native tools or remote configuration, depending on your setup.
Activation rate, retention by cohort, trial-to-paid conversion and revenue per user.
Related services.
Start with a free audit — we will tell you exactly where the opportunities are.
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