Ecommerce SEO that turns searches into orders.
Category, product and technical SEO for online stores on Shopify, WooCommerce, Magento and custom platforms — built to win high-intent searches and bring in revenue, not just traffic.
- Category & product SEO
- Faceted navigation fixes
- Revenue-focused reporting
At a glance
- Platforms
- Shopify, Woo, Magento
- First improvements
- 6–10 weeks
- Reported by
- Revenue
Thousands of pages, one clear strategy.
Online stores face SEO problems most websites never see: thousands of product pages, filters that create endless duplicate URLs, products that go out of stock, thin manufacturer descriptions and fierce competition from marketplaces.
We start with the pages that drive revenue. Category pages usually win the high-volume searches (“men’s running shoes”), while product pages win specific, ready-to-buy searches (“Nike Pegasus 41 size 9”). Both need different work — and both depend on a clean technical setup.
We also look beyond Google: product data and reviews increasingly feed shopping results and AI shopping assistants, so we make sure your catalogue is structured for them too.
Ecommerce SEO will help if…
- Most of your sales come from paid ads
- Category pages rank poorly or not at all
- Filters create thousands of indexed URLs
- Product descriptions are copied from manufacturers
- Marketplaces outrank you for your own products
SEO built for online stores.
Every area that affects how a store ranks, from site structure to product data.
Category page SEO
Copy, structure and internal links that help categories win high-volume searches.
Product page SEO
Unique descriptions, titles and media for products that matter most.
Faceted navigation
Filters and sorting handled so they do not create duplicate pages.
Product schema
Price, availability and review markup for rich results.
Speed & Core Web Vitals
Faster product and category pages for better rankings and conversion.
Keyword & category mapping
The right search terms matched to the right collection or product.
Buying guides & content
Helpful content that captures research searches and links to products.
Revenue reporting
Organic revenue, orders and conversion rate — not just rankings.
How we grow organic revenue.
We fix the foundations first, then focus on the categories and products with the most revenue potential.
-
01
Weeks 1–2
Store audit
Technical crawl, category and product review, and competitor and marketplace research.
- Technical crawl
- Category review
- Competitor research
-
02
Week 3
Structure & priorities
Category map, filter rules and a prioritised plan focused on revenue.
- Category map
- Filter rules
- Revenue priorities
-
03
Month 1 onwards
Optimise
Category content, product improvements, schema and speed fixes.
- Category copy
- Product updates
- Schema & speed
-
04
Every month
Grow & report
Buying guides, links and monthly revenue reporting.
- Buying guides
- Digital PR
- Revenue report
Results our clients talk about.
The best measure of our work is what happens to our clients’ businesses. Here is what a few of them say.
Within a few months our service pages were ranking for the searches that actually bring in enquiries. The monthly reports are the first marketing reports I genuinely read.
Ecommerce SEO questions.
Straight answers to the questions we hear most about this service.
Still have a question?
Talk to a strategist. We usually reply within a few hours on working days.
Shopify, WooCommerce, Magento (Adobe Commerce), BigCommerce and custom-built stores. Each platform has its own SEO quirks, and we know how to work around them.
No. We prioritise the products and categories that drive the most revenue or have the most potential, and create templates and guidelines for the rest.
It depends on whether the product returns. We set clear rules — keep, redirect or retire — so you do not lose rankings or frustrate visitors.
Yes, in many searches. Marketplaces are strong for generic terms, but specialist stores often win on category depth, expertise, brand searches and long-tail queries.
We report organic revenue, orders, conversion rate and the categories and products driving growth, alongside rankings and traffic.
Built for stores, like yours.
Start with a free audit — we will tell you exactly where the opportunities are.
Get Free Audit