Grow your app — installs that stay.
App store optimisation, paid user acquisition, retention and measurement for iOS and Android apps — focused on users who stick around and create value, not just cheap installs.
- ASO & paid UA
- Retention focus
- MMP measurement
At a glance
- Stores
- App Store & Google Play
- Focus
- Quality users
- Measured by
- Retention & LTV
Installs are easy to buy. Loyal users are not.
Most apps lose the majority of new users within days. Growth depends not just on getting installs, but on getting the right users and keeping them.
We bring together organic visibility in the app stores, paid acquisition, onboarding and re-engagement — measured through your mobile measurement partner so every decision is based on retention and lifetime value, not install counts.
This is our app marketing hub; see App Store Optimization and App CRO for the specialist services.
App marketing helps if…
- Your app is hard to find in the stores
- Installs are expensive or low quality
- Most users leave within the first week
- You lack reliable attribution data
- You are launching a new app
Full-funnel app growth.
Visibility, acquisition, conversion and retention.
App Store Optimization
Rank higher and convert store visitors.
Paid user acquisition
Google, Meta and app-network campaigns.
Onboarding & App CRO
Turn installs into active users.
Retention & re-engagement
Push, email and re-engagement campaigns.
Measurement
MMP, events and SKAdNetwork set up properly.
Cohort reporting
Retention and value by source and campaign.
How we grow your app.
A clear process with regular check-ins and reporting.
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01
Weeks 1–2
Audit
Store presence, funnel, tracking and competitors.
- Store audit
- Funnel data
- Tracking
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02
Week 2–3
Plan
Growth plan across ASO, paid and retention.
- Growth plan
- KPIs
- Budgets
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03
Month 1
Launch
ASO changes and acquisition campaigns live.
- ASO updates
- Campaigns
- Tests
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04
Ongoing
Optimise
Cohort-based optimisation and scaling.
- Cohort review
- Scaling
- Monthly report
Results our clients talk about.
The best measure of our work is what happens to our clients’ businesses. Here is what a few of them say.
Within a few months our service pages were ranking for the searches that actually bring in enquiries. The monthly reports are the first marketing reports I genuinely read.
Mobile App Marketing questions.
Straight answers to the questions we hear most about this service.
Still have a question?
Talk to a strategist. We usually reply within a few hours on working days.
Yes — Apple App Store and Google Play.
AppsFlyer, Adjust, Branch, Singular and Firebase.
Yes. Pre-launch ASO, store listings and launch campaigns make a big difference to early traction.
Retention, active users, in-app conversions and lifetime value — not just installs.
App marketing specialisms.
Start with a free audit — we will tell you exactly where the opportunities are.
Get Free Audit