Change your website, keep your rankings.
Redesigns, re-platforming, domain changes and HTTPS moves planned and checked by SEO specialists — so years of rankings and traffic survive the switch.
- Full URL mapping
- Pre-launch QA
- Post-launch monitoring
At a glance
- Involve us
- 4–8 weeks before launch
- Monitoring
- 90 days after
- Covers
- Redesigns & domain moves
The most expensive SEO mistake happens on launch day.
Website migrations are one of the most common causes of sudden traffic loss. URLs change without redirects, valuable pages are dropped, internal links break, staging settings like “noindex” go live and new templates lose important content.
Most of these problems are preventable with careful planning and testing before launch. We inventory every page that earns traffic or links, map it to the new site, test redirects and templates on staging, and monitor rankings and crawl errors closely afterwards.
If you have already migrated and lost traffic, we can also run a recovery audit.
Talk to us before you…
- Redesign or rebuild your website
- Move to a new platform (e.g. to Shopify or WordPress)
- Change your domain name or merge sites
- Restructure URLs or navigation
- Recover from a migration that lost traffic
A migration plan with no blind spots.
Every step that protects your rankings, before and after launch.
URL inventory
Every page with traffic, rankings or links identified.
Redirect mapping
One-to-one 301 redirects, tested before launch.
Content parity checks
Important content and metadata carried across.
Staging QA
Templates, robots, canonicals and schema tested.
Performance checks
Speed and Core Web Vitals compared before and after.
Launch-day checklist
Live checks within hours of go-live.
Post-launch monitoring
Daily then weekly tracking of crawl errors and rankings.
Recovery support
Fast fixes if anything slips after launch.
How we protect your migration.
From early planning to 90 days after launch.
-
01
Before build
Benchmark
Record rankings, traffic and links for every important URL.
- URL inventory
- Benchmarks
- Risk review
-
02
During build
Map & plan
Redirect map, content requirements and SEO specs for developers.
- Redirect map
- SEO specs
- Content checklist
-
03
Pre-launch
Test
Staging crawl, redirect testing and template QA.
- Staging crawl
- Redirect tests
- Go / no-go
-
04
Launch + 90 days
Launch & monitor
Launch checks, then close monitoring and fixes.
- Launch checks
- Daily monitoring
- Recovery fixes
Results our clients talk about.
The best measure of our work is what happens to our clients’ businesses. Here is what a few of them say.
Within a few months our service pages were ranking for the searches that actually bring in enquiries. The monthly reports are the first marketing reports I genuinely read.
SEO migration questions.
Straight answers to the questions we hear most about this service.
Still have a question?
Talk to a strategist. We usually reply within a few hours on working days.
As early as possible — ideally while the new site is being planned. Fixing structure and content decisions early is far cheaper than recovering traffic after launch.
A small, temporary dip is common while search engines process the changes. With proper planning, most sites recover within weeks — and often improve.
Yes. We compare the old and new sites, find missing redirects and lost content, and prioritise fixes to recover traffic as quickly as possible.
We can, through our web design service — or we work alongside your developers or agency.
It carries more risk than a redesign, but with complete redirects, Search Console change-of-address and careful monitoring it can be done safely.
Related services.
Start with a free audit — we will tell you exactly where the opportunities are.
Get Free Audit