What is a better conversion rate really worth?
Enter your traffic, current conversion rate and order value to see how much extra revenue a modest improvement could bring — every month and every year.
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Your numbers
Estimated results
- Extra revenue / month
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- New conversion rate
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- Extra conversions / month
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- Current revenue / month
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Get Free AuditEstimates only, based on the numbers you enter. Real results depend on your market, competition and execution.
How the conversion estimate is calculated.
Your monthly visitors multiplied by your current conversion rate gives today’s conversions; multiplied by your average order or lead value, that is your current revenue.
The improvement is relative: a 20% improvement on a 1.5% conversion rate gives 1.8%. The calculator applies the new rate to the same traffic and shows the extra conversions and revenue per month and per year.
Because it uses the traffic you already have, conversion improvements are often one of the most cost-effective ways to grow.
Common ways to lift conversions
- Clearer value proposition above the fold
- Faster pages, especially on mobile
- Shorter, simpler forms and checkout
- Reviews and trust signals near the action
- Testing headlines, offers and layouts
Conversion rate questions.
Straight answers about how SEO works, what to expect and how we work with you.
Still have a question?
Talk to a strategist. We usually reply within a few hours on working days.
It varies by industry, traffic source and goal. Many websites convert between 1% and 4%, but the best benchmark is your own past performance.
For many sites that have never been optimised, yes. Gains come from a series of tested improvements rather than one change.
Yes. Use your average lead value instead of order value.
No. The calculators give estimates based on the numbers you enter. Real results depend on your market, competition, website and execution. For an evidence-based view, request a free audit.