One view of every customer, across every tool.
Customer data platform strategy and implementation — unifying data from your website, app, CRM, store and support tools so you can personalise marketing and target audiences accurately.
- Data strategy
- CDP implementation
- Audience activation
At a glance
- Platforms
- Segment, mParticle, more
- Focus
- Unified customer data
- Best for
- Data-rich brands
Your customer data is everywhere — a CDP brings it together.
Customer data lives in many places: website and app events, purchases, CRM records, support tickets and email engagement. When those are separate, personalisation is shallow and ad audiences are inaccurate.
A customer data platform (CDP) collects, unifies and activates that data — creating one profile per customer and sending the right audiences to your ad, email and analytics tools. We help you decide whether you need a CDP, choose the right one and implement it with privacy in mind.
A CDP may help if…
- You have customer data in many disconnected tools
- You want personalisation across channels
- Ad audiences are built manually
- You have an app and a website
- Privacy changes have weakened your tracking
What we deliver.
From deciding if you need a CDP to activating your data.
Needs assessment
Whether a CDP is right for you — honestly.
Platform selection
Comparing CDPs for your stack and budget.
Event tracking plan
The data you collect, defined clearly.
Implementation
Sources and destinations connected.
Audience activation
Segments synced to ads, email and more.
Privacy & consent
Consent-aware data collection and use.
How we implement a CDP.
A clear process with regular check-ins and reporting.
-
01
Weeks 1–2
Assess
Use cases, data sources and readiness.
- Use cases
- Data audit
- Recommendation
-
02
Weeks 2–4
Plan
Platform choice and tracking plan.
- Platform choice
- Tracking plan
- Roadmap
-
03
Weeks 4–10
Implement
Sources, identity and destinations set up.
- Sources
- Identity
- Destinations
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04
Ongoing
Activate
Audiences and personalisation in use.
- Audiences
- Personalisation
- Reporting
Results our clients talk about.
The best measure of our work is what happens to our clients’ businesses. Here is what a few of them say.
Within a few months our service pages were ranking for the searches that actually bring in enquiries. The monthly reports are the first marketing reports I genuinely read.
CDP Services questions.
Straight answers to the questions we hear most about this service.
Still have a question?
Talk to a strategist. We usually reply within a few hours on working days.
Not always. Smaller businesses can often achieve their goals with a well-configured CRM and analytics. We will tell you honestly.
Segment, mParticle, RudderStack, Bloomreach and CDP features in major CRM and marketing platforms.
Typically two to three months for a first phase, depending on the number of data sources.
It can make privacy easier to manage, by centralising consent and data handling — when implemented properly.
Related services.
Start with a free audit — we will tell you exactly where the opportunities are.
Get Free Audit