Make your brand easy for AI to understand and cite.
Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) for large language models — the content, entity and authority work that helps AI assistants describe your brand accurately and recommend it.
- Entity optimisation
- Answer-first content
- Citation tracking
At a glance
- Also called
- GEO & AEO
- Works across
- All major LLMs
- Measured by
- Mentions & citations
Large language models do not rank pages — they summarise what they trust.
Traditional SEO aims to rank a page. Large language models work differently: they build an answer from what they have learned in training and from pages they retrieve in real time, then mention or cite the sources and brands they consider most reliable.
LLM SEO works on both. For the retrieval side, we make your pages easy to extract answers from — clear headings, direct answers, facts, tables and structured data. For the brand side, we strengthen your entity: a consistent description of who you are, what you offer and why you are credible, repeated across your site, profiles, directories and trusted publications.
GEO and AEO are simply two names for this same discipline.
LLM SEO matters if…
- AI assistants describe your brand vaguely or wrongly
- Competitors are recommended and you are not
- Your content is long but hard to quote
- Your brand details differ across the web
- You want to future-proof your search visibility
The building blocks of LLM visibility.
What we work on to change how language models see you.
Entity optimisation
One clear, consistent brand identity everywhere.
Answer-first content
Direct, quotable answers to real questions.
Structured data
Schema that defines your organisation and offers.
Facts & original data
Statistics and insights worth citing.
Third-party mentions
Coverage on sources models trust.
Citation tracking
Mentions and citations measured over time.
How we run LLM SEO.
A clear process with regular check-ins and reporting.
-
01
Weeks 1–2
Baseline
Test how major LLMs describe and cite you.
- Prompt set
- Baseline
- Competitors
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02
Weeks 2–3
Entity & content audit
Gaps in brand data, content and authority.
- Entity audit
- Content gaps
- Sources
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03
Month 1 onwards
Optimise
Content, schema, profiles and mentions improved.
- Content
- Schema
- PR
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04
Monthly
Re-test
Visibility re-measured and reported.
- Re-test
- Report
- Next steps
Results our clients talk about.
The best measure of our work is what happens to our clients’ businesses. Here is what a few of them say.
Within a few months our service pages were ranking for the searches that actually bring in enquiries. The monthly reports are the first marketing reports I genuinely read.
LLM SEO (GEO & AEO) questions.
Straight answers to the questions we hear most about this service.
Still have a question?
Talk to a strategist. We usually reply within a few hours on working days.
Both describe optimising for AI-generated answers. GEO (Generative Engine Optimisation) is often used for chat assistants; AEO (Answer Engine Optimisation) grew from featured snippets and voice answers. In practice the work overlaps almost entirely.
Indirectly. Models update over time and many now search the web in real time, so improving the information available about your brand changes answers gradually.
llms.txt is an emerging, optional convention for pointing AI tools to your key content. It is cheap to add, but there is no clear evidence yet that major assistants rely on it, so we treat it as a nice-to-have rather than a priority.
Yes. Many AI answers are built from search results, so strong SEO remains the foundation of LLM visibility.
Related AI services.
Start with a free audit — we will tell you exactly where the opportunities are.
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