Questions, answered honestly.
Everything people usually ask us about SEO, AI search, pricing and how we work. Cannot find your question? Just ask.
About SEO.
The basics of how search optimisation works.
Still have a question?
Talk to a strategist. We usually reply within a few hours on working days.
Most websites see early movement within 2–3 months — technical fixes taking effect and better rankings for less competitive searches. Meaningful growth in traffic and leads usually builds over 4–6 months and keeps compounding after that.
The exact timeline depends on your site’s current health, how competitive your market is, and how much content and authority you already have.
No — and be careful of anyone who does. Google and AI platforms decide rankings, and no agency controls them. What we do promise is transparent, guideline-safe work, a clear plan and honest reporting on exactly what is improving.
More and more people ask ChatGPT, Gemini, Perplexity or Google’s AI Overviews instead of scrolling through links. AI search optimisation — also called GEO or AEO — makes your brand easy for these assistants to understand, trust and cite, through clear content, structured data, strong authority signals and consistent information across the web.
A review of your website’s technical health, on-page SEO, content gaps, backlinks and local presence, plus a check of how visible your brand is in AI answers. You get a prioritised list of what to fix first. There is no cost and no obligation.
No. We work month to month with 30 days’ notice. SEO does need a few months to show its full value, but we would rather keep you because the results are good than because a contract says so.
You get a plain-language report every month covering what we did, what changed and what comes next, plus a regular call with your strategist. You can also ask for an update at any time.
Yes. We work with WordPress, Shopify, Magento, Webflow and custom-built sites. We can make changes ourselves or hand clear, prioritised tasks to your developer — whichever suits you.
SEO and AI search are our core, but we also run Google and Meta ads, content marketing, social media, reputation management and conversion optimisation — so every channel works towards the same goals.
About AI search.
ChatGPT, Gemini, Perplexity and Google’s AI Overviews.
Not yet, and not entirely. Google still sends most website traffic, but more and more research now starts in AI assistants. Smart brands work on both.
They draw on sources they consider clear, consistent and trustworthy: well-structured pages, respected publications, reviews and consistent information about your brand across the web.
Yes. Our free audit includes a check of how ChatGPT, Gemini and Perplexity describe your brand, and our AI SEO service tracks it every month.
Low-quality content is bad for SEO, however it is produced. We use AI for research and efficiency, but every piece is written, checked and edited by people with real expertise.
Pricing and contracts.
How fees, contracts and payments work.
It depends on your website, your market and your goals. After a free audit we recommend a monthly plan with a clearly defined scope, so you know exactly what is included before you commit.
No. We work month to month with 30 days’ notice. SEO does need a few months to show its full value, so we recommend giving it at least six months.
No. Advertising budgets are paid directly to Google, Meta and other platforms. Our management fee is separate and transparent.
Prices are quoted excluding GST, which is added to invoices as applicable.
Working together.
What to expect once we start.
You get a monthly strategy call and report, plus updates whenever something important happens. You can reach your strategist on email or WhatsApp in between.
Usually yes — to Google Search Console, Google Analytics and your CMS. We only request the access we need and you can remove it at any time.
You do. Content, accounts, reports and data all belong to your business, including after we stop working together.
Yes. We work remotely with businesses in India and abroad, and handle international and multilingual SEO.