Paid campaigns managed for profit, not clicks.
Google, Meta, Microsoft and Amazon ads planned, built and optimised by specialists — with proper conversion tracking, tight budgets and reporting that shows what each rupee brought back.
- Certified specialists
- Conversion tracking set up
- Weekly optimisation
At a glance
- Launch
- 1–2 weeks
- Optimisation
- Weekly
- Platforms
- Google, Meta, more
Instant visibility, measured to the rupee.
SEO builds long-term growth; paid ads put you in front of buyers today. Done well, PPC is the most measurable channel in marketing — you can see exactly which keyword, ad and audience turned into a lead or sale.
Done badly, it is the fastest way to waste a budget. Broad keywords, missing negative keywords, no conversion tracking and ads sending everyone to the home page are common reasons campaigns fail.
We start with tracking and structure, then optimise every week: search terms, bids, audiences, ad copy and landing pages. Our reporting focuses on cost per lead, return on ad spend and revenue — not impressions.
Talk to us about PPC if…
- Your ads get clicks but few leads or sales
- You are not sure your conversion tracking is right
- Cost per lead keeps rising
- You need results while SEO builds up
- No one is checking search terms and bids weekly
Everything a campaign needs to perform.
Full-service management across the platforms that suit your business.
Strategy & planning
Platforms, budgets and targets set around your margins.
Keyword & audience research
High-intent searches and audiences, plus the ones to exclude.
Conversion tracking
GA4, tags and offline conversions set up and verified.
Ad copy & creative
Ads written and tested to improve click and conversion rates.
Landing page advice
Pages matched to each ad group so clicks turn into leads.
Weekly optimisation
Bids, search terms, placements and budgets reviewed every week.
A/B testing
Structured tests on ads, audiences and offers.
Profit-focused reporting
Cost per lead, ROAS and revenue — reported clearly.
How we run your campaigns.
A careful launch, then relentless weekly improvement.
-
01
Week 1
Audit & plan
We review existing accounts, tracking and competitors, then build the plan.
- Account audit
- Tracking check
- Campaign plan
-
02
Week 1–2
Build & track
Campaigns, ads and conversion tracking set up properly.
- Campaign build
- Ad copy
- Conversion tags
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03
Weeks 2–6
Launch & learn
Close monitoring while campaigns gather data.
- Daily checks
- Search term pruning
- Bid adjustments
-
04
Ongoing
Optimise & scale
Weekly optimisation and scaling what works.
- Weekly optimisation
- A/B tests
- Monthly report
Results our clients talk about.
The best measure of our work is what happens to our clients’ businesses. Here is what a few of them say.
Within a few months our service pages were ranking for the searches that actually bring in enquiries. The monthly reports are the first marketing reports I genuinely read.
PPC management questions.
Straight answers to the questions we hear most about this service.
Still have a question?
Talk to a strategist. We usually reply within a few hours on working days.
It depends on your market, competition and goals. We recommend a starting budget based on realistic cost-per-click and conversion rates in your industry, then scale what works.
Yes. Accounts are created in your name, and you always keep full access — even if you stop working with us.
Ads can bring traffic from day one, but campaigns usually need 4–6 weeks of data to optimise properly and settle at a good cost per lead.
Google Ads, Meta (Facebook & Instagram), Microsoft Ads, LinkedIn Ads, Amazon Ads and, where relevant, newer platforms like ChatGPT ads.
No. Your ad budget is paid directly to the platforms; our management fee is separate, so you always see exactly what is spent on ads.
Explore our paid media services.
Start with a free audit — we will tell you exactly where the opportunities are.
Get Free Audit