Get ready for AI agents that shop and book for people.
AI agents are starting to research, compare and complete tasks for users — browsing websites, filling forms and making purchases. We make your website easy for these agents to understand and act on.
- Machine-readable offers
- Agent-friendly UX
- Structured data
At a glance
- Stage
- Emerging
- Focus
- Readable & actionable sites
- Approach
- Future-proof basics
The next visitor to your website might not be a person.
AI assistants are moving from answering questions to taking actions: comparing products, checking availability, booking appointments and completing purchases on a user’s behalf. These agents read websites much like a crawler but try to use them like a customer.
Agents struggle with the same things people do — only more so: information hidden in images or scripts, unclear pricing, complicated forms, pop-ups and inconsistent product data. Agentic SEO makes your key information and actions clear, structured and accessible.
This area is still developing, so we focus on improvements that also help human users and search engines today.
Worth acting on if…
- You sell products or bookable services online
- Prices, stock or availability are hard to read
- Forms and checkout have many steps
- Key information sits in PDFs or images
- You want to be early on how AI shopping works
Making your site agent-ready.
Practical improvements that work for agents, search engines and people.
Structured product & service data
Prices, availability and specs in clear schema.
Clean, accessible HTML
Content and actions readable without heavy scripts.
Simple actions
Forms, booking and checkout agents can complete.
Clear policies
Shipping, returns and terms that are easy to find.
Product feeds
Accurate feeds for shopping surfaces and assistants.
Agent testing
Testing key journeys with AI browsing tools.
How we prepare your site.
A clear process with regular check-ins and reporting.
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01
Weeks 1–2
Assess
How agents handle your key pages and journeys.
- Agent tests
- Data review
- Gaps
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02
Week 2
Prioritise
Fixes that help agents and people alike.
- Fix list
- Schema plan
- UX notes
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03
Weeks 3–8
Implement
Data, markup and journey improvements.
- Schema
- Feeds
- UX fixes
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04
Ongoing
Monitor
Watching agent traffic and new standards.
- Logs
- New standards
- Updates
Results our clients talk about.
The best measure of our work is what happens to our clients’ businesses. Here is what a few of them say.
Within a few months our service pages were ranking for the searches that actually bring in enquiries. The monthly reports are the first marketing reports I genuinely read.
Agentic AI SEO questions.
Straight answers to the questions we hear most about this service.
Still have a question?
Talk to a strategist. We usually reply within a few hours on working days.
Yes, increasingly — through AI browsing and shopping features in major assistants. Volumes are still small for most sites but growing.
No. Clear structure, fast pages and accurate data help search engines and human visitors too.
Usually not. Most of the work improves what you already have: data, markup, forms and policies.
That is a business decision. We help you understand the trade-offs and control access through robots rules and other settings.
Related AI services.
Start with a free audit — we will tell you exactly where the opportunities are.
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