Google Ads that reach buyers at the moment they search.
Search, Performance Max, Shopping, Display and YouTube campaigns built around high-intent keywords, tight budgets and proper conversion tracking — so every click has a real chance of becoming a customer.
- Search & Performance Max
- Shopping & YouTube
- Weekly search-term reviews
At a glance
- Launch
- 1–2 weeks
- Campaign types
- Search, PMax, Shopping
- Account owner
- You
Be there when the search has buying intent.
Someone searching for “emergency plumber near me” or “buy ergonomic office chair” is ready to act. Google Ads lets you appear at the top of those results within days, paying only when someone clicks.
The platform is powerful but unforgiving. Automated campaigns spend freely, broad match keywords drift into irrelevant searches, and without accurate conversion tracking the algorithm optimises for the wrong things.
We combine Google’s automation with careful human control: clean account structure, strong negative keyword lists, verified conversion tracking, ads written for each intent and weekly reviews of every search term you pay for.
We can help if…
- Performance Max spends but results are unclear
- You see irrelevant searches in your reports
- Cost per lead has crept up month after month
- Shopping campaigns are not profitable
- You have never had your account audited
Full Google Ads management.
Every campaign type, set up and managed by specialists.
Search campaigns
High-intent keywords with tight match types and negatives.
Performance Max
Asset groups, signals and exclusions that keep PMax on track.
Shopping campaigns
Feed optimisation and product-level bidding for ecommerce.
YouTube & Display
Awareness and remarketing that support your search campaigns.
Local campaigns
Ads that drive calls and visits to your locations.
Conversion tracking
Calls, forms, purchases and offline conversions tracked properly.
Ad copy testing
Responsive search ads written and tested for each intent.
Clear reporting
Cost per lead, conversion value and ROAS every month.
How we manage Google Ads.
The same disciplined process for new and existing accounts.
-
01
Week 1
Account audit
Structure, tracking, search terms and wasted spend reviewed.
- Waste analysis
- Tracking audit
- Quick wins
-
02
Week 1–2
Rebuild & set up
Campaign structure, keywords, ads and tracking built properly.
- Account structure
- Keywords & negatives
- Ads & extensions
-
03
Weekly
Optimise
Search terms, bids, budgets and ads reviewed every week.
- Search-term review
- Bid strategy
- Ad tests
-
04
Monthly
Report & scale
Results reported and budget moved to what works best.
- Monthly report
- Scaling plan
- Strategy call
Results our clients talk about.
The best measure of our work is what happens to our clients’ businesses. Here is what a few of them say.
Within a few months our service pages were ranking for the searches that actually bring in enquiries. The monthly reports are the first marketing reports I genuinely read.
Google Ads questions.
Straight answers to the questions we hear most about this service.
Still have a question?
Talk to a strategist. We usually reply within a few hours on working days.
Enough to get meaningful data — typically a budget that allows at least 10–20 clicks a day on your main keywords. We give you a recommendation based on your industry’s real costs.
Often yes, especially for ecommerce — but it needs good conversion tracking, quality assets and exclusions to avoid wasted spend. We usually run it alongside well-structured Search campaigns.
Yes. We audit it first, keep what works, fix what does not and avoid resetting campaigns that have valuable history.
Yes. Calls from ads and from your website can be tracked as conversions so you see the full picture.
Ads bring immediate traffic and data on which keywords convert; SEO builds long-term organic visibility for the best of them. Running both usually lowers your overall cost per customer.
More from paid media.
Start with a free audit — we will tell you exactly where the opportunities are.
Get Free Audit