Digital PR that earns headlines and links.
Data stories, expert commentary and creative campaigns that journalists want to cover — earning high-authority links, brand mentions and the kind of credibility that also makes AI assistants trust you.
- Data-led stories
- Journalist outreach
- Coverage reporting
At a glance
- Outputs
- Coverage & links
- Formats
- Data, comment, campaigns
- Reporting
- Every mention
The strongest links are the ones journalists choose to give.
Links from news sites and major publications are among the most valuable signals a website can earn — and they cannot be bought. They come from giving journalists something worth writing about.
We create stories built on data, expertise and timely angles: original surveys and research, expert commentary on breaking news, and creative campaigns tied to your industry. Then we pitch them personally to the journalists who cover your space.
The result is coverage that builds links, brand awareness and the third-party credibility that AI search increasingly relies on.
Digital PR suits you if…
- You compete with brands that have strong media coverage
- You have data, expertise or opinions worth sharing
- You need high-authority links
- You want to be mentioned in AI answers
- You are launching something newsworthy
What we create.
Campaigns and stories designed to earn coverage.
Data stories
Original research and surveys that make headlines.
Expert commentary
Your spokespeople quoted on relevant news.
Creative campaigns
Ideas built to be shared and covered.
Journalist outreach
Personal pitches to relevant journalists.
Unlinked mentions
Turning brand mentions into links.
Coverage reports
Every piece of coverage and link tracked.
How digital PR works.
A clear process with regular check-ins and reporting.
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01
Weeks 1–2
Ideate
Angles, data sources and story ideas.
- Story ideas
- Data sources
- Your approval
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02
Weeks 2–4
Create
Research, data analysis and press materials.
- Research
- Press release
- Assets
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03
Weeks 4–6
Pitch
Targeted outreach to relevant journalists.
- Media list
- Personal pitches
- Follow-ups
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04
Ongoing
Report
Coverage, links and mentions reported.
- Coverage log
- Link report
- Learnings
Results our clients talk about.
The best measure of our work is what happens to our clients’ businesses. Here is what a few of them say.
Within a few months our service pages were ranking for the searches that actually bring in enquiries. The monthly reports are the first marketing reports I genuinely read.
Digital PR questions.
Straight answers to the questions we hear most about this service.
Still have a question?
Talk to a strategist. We usually reply within a few hours on working days.
They overlap, but digital PR focuses on online coverage that earns links and search visibility, and is measured by SEO impact as well as reach.
No — journalists decide what to publish. Strong, newsworthy stories and personal outreach give the best chance, and we report every result.
It helps, but it is not required. We can run surveys or analyse public data to create original stories.
Yes. Mentions on trusted publications strengthen the signals AI assistants use when deciding which brands to recommend.
Related services.
Start with a free audit — we will tell you exactly where the opportunities are.
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